We built the Coach we wished we had

Moko Sales analyzes your sales calls, scores them against your playbook, and delivers specific coaching tips — so every rep gets better after every call, not just the ones with a manager listening in.

< 5 min
From call to structured feedback
100%
Calls scored against your playbook
1 place
Pipeline, calls, and next steps aligned
Weekly ↑
Improvement in call quality and execution
Our story

Why Moko Sales exists

We saw the gap between what sales teams need and what they actually get.

Most sales teams know they need better coaching. Managers listen to a handful of calls per month — if they have time at all. Reps get generic advice that doesn't connect to what they actually said on the phone. The gap between "we should coach more" and "we actually do" is massive.

Moko Sales was born from frustration. We talked to dozens of sales managers and reps who all said the same thing: feedback is too slow, too vague, or doesn't happen at all. The best reps improve by instinct; everyone else is left guessing.

So we built an AI that listens to every call, scores it against your evaluation framework (opener, discovery, objections, close), and delivers specific, actionable coaching — not "try to ask more open-ended questions" but "in minute 3:42, the prospect signaled budget concerns and you moved on without addressing it."

That's the difference. Not generic tips — real feedback on real conversations.

Faster Ramp
Reps improve call quality within weeks, not months
Coaching
Every call becomes a coaching opportunity
Time Saved
Managers spend less time reviewing and more time coaching
Mission & values

What drives us

We believe great sales coaching shouldn't require a big enablement team or a six-figure budget.

Data over opinions

Scores and metrics based on your framework — not generic templates or subjective impressions. Every recommendation is grounded in what actually happened on the call.

Feedback in minutes, not weeks

Upload a call, get a full breakdown within minutes. No waiting for a 1-on-1 that may never come. The habit is simple: call, review, improve.

Privacy and trust first

Your call data belongs to you. We process it securely, never sell it, and never use it to train models for others. GDPR-aligned and transparent by design.

Built for teams, not just individuals

From solo reps tracking their own improvement to managers coaching a team of twenty — roles, dashboards, and insights scale with you.

Your framework, your rules

Every company sells differently. Moko Sales scores calls against your custom evaluation rubric — phases, criteria, and weights that reflect how your team actually sells.

Continuous improvement, not one-time fixes

Trends, comparisons, and behavioral patterns over time. See which coaching areas are improving and which need attention — for individuals and the whole team.

Under the hood

What powers Moko Sales

Modern AI and infrastructure designed for accuracy, speed, and security.

AI transcription

State-of-the-art speech-to-text converts your recordings into accurate, timestamped transcripts — supporting multiple languages and accents.

Dual-channel analysis

On Pro: separate agent and customer channels for richer context, better scoring, and more precise coaching recommendations.

Framework scoring

AI evaluates each call phase (opener, discovery, objections, close) against your custom rubric and assigns scores with explanations.

Coaching engine

Context-aware tips that reference specific moments in the conversation — not generic sales advice, but feedback tied to what was actually said.

Trend analytics

Track improvement over time: which reps are getting better at discovery? Where do objection-handling scores keep dipping? Data you can act on.

Secure infrastructure

Encrypted storage, access controls, and GDPR-aligned data processing. Your call data stays private and protected at every step.

Journey

How we got here

From idea to product — the milestones that shaped Moko Sales.

Q1 2025 — The idea

After year of building AI coaching for presentations (Moko Speak), we realized the same technology could transform sales call coaching — making it instant, specific, and scalable.

Q2 2025 — Foundation

Built the core: call upload, AI transcription, framework-based scoring, and coaching feedback. Shipped single-channel analysis and the first version of the rep dashboard.

Q3 2025 — Teams & Pro

Launched dual-channel (agent + customer) transcription, team dashboards, manager reports, and the Pro plan. Started onboarding first enterprise pilots.

Q4 2025 — Integrations

CRM and telephony integrations, SFTP/storage sync for automatic call import, PDF/Notion export, and a public API for custom workflows.

Q1 2026 — Enterprise

SSO, advanced security controls, dedicated support, multi-language and multi-region capabilities. And now ready for real teams!

Part of Mokoapp

Bigger picture

Moko Sales is part of Mokoapp (mokoapp.net) — the same team that builds Moko Speak, AI coaching for presentations and public speaking. Together, we cover communication from sales calls to the stage.

Both products share the same philosophy: give people specific, actionable feedback — not vague encouragement — so they can measurably improve at the skills that matter most for their career.

Whether you're preparing for a board presentation or reviewing your latest discovery call, Moko is your AI coach that never misses a detail.

Ready to coach smarter?

Join teams who use Moko Sales to turn every call into a learning opportunity.

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